WHITE HAT SEO WORK
In a perfect world, White hat SEO follows the correct strategies that are targeted towards a human audience and not that of a Search Engine.
White hat SEO using the correct techniques such as appropriate content writing (not keyword spamming) and appropriate link building. SEO should not be a strategy for you to appear over night (more about black hat SEO soon)
Think about the conversations you have with your friends. These are very real, authentic and genuine conversations that are delivered with a purpose. Think about SEO as the same concept, it needs to be delivered in a way that makes sense to a human and not that of a search engine. Strategically, search engine optimisation is making your website friendly, free flowing and relevant content, on your website and off your website.